Motorola forcibly occupied the smart phone market
Motorola forcibly occupied the smart phone market
On August 30th, Motorola held a conference called "really intelligent, Ming cell phones come back" in Beijing, and the company released three kinds of "Ming" series smart phones based on Android system at a time. Thus, in less than one year's time, MOTO total in China, introduced 11 Android smart phones. On average, almost every month has a new Motorola phone to market. The pace of new handsets launched compact, the strong momentum in the smart phone market is very rare. From the end of last year, Motorola launched intensive new Android phone, storm the smart phone market, successful performance. However, Motorola's recovery is not smooth the road is doomed, because other operating systems as well as Andriod cell phone manufacturers have vied with this much pressure to Motorola. Successful completion of both split, but also with major cell phone manufacturers started competing head-on, how to solve the plight of the Red Sea Andriod phone, Motorola will be key to recovery. Introduced range of smart phones, storm the Chinese market Brilliant achievements have set the cell phone market, Motorola developed in recent years repeatedly frustrated, after a long period of low and its preparation, this year, Motorola settle down, frequently force, and continue to stir China's smart phone market, underlines the determination to catch up. On August 30th, Motorola took the latest action. In the "wise real return" conference, Motorola introduced a total of three "out" series of cell phones, to support domestic three different formats. All three phones are in support of China Mobile TD-SCDMA network, MT810, support China Telecom CDMAEV-DO and GSM dual-network dual to be the XT806 and support China Unicom's WCDMA network A1680. It is worth noting that they are based on the Android smart phone system. This style arrangement, show MOTO focus more on balance and cooperation between the three operators, the layout concept. Meng Pu, president of Motorola Greater China, said China's current 3G standard by the three operators to support, therefore, in order to meet the different 3G standards of customer, and Motorola will increase cooperation between the three operators. It is reported that two versions of cell phone configuration HD camera and other features, hoping to China in an increasingly competitive smart phone market to attract more and more users. Motorola's intensive campaign, the achievements are obvious to all. According to IDC data, the second quarter, Motorola's handset market share in China is only 2% over the same period four years ago the figure was 23%. The second quarter of 2010, this year, Motorola smart phones in the domestic market share was 13.6%, second only to Nokia's 26.7% and Samsung's 17.9%. Inside the Android operating system, Motorola is more than 50% market share, ahead of other manufacturers. Betting on Android, an occasion to regain their leading position According to Nielsen's report shows that by 2012 there will be 1 / 3 is the smart phones, Android has become the world's fastest increase in smart phone operating system; the previous quarter, the U.S. market with 27% of smart phones Android system Apple's operating system has more than 23%. In the country, Android system performance is also very eye-catching. It is reported that domestic cell phones used in the system, Google Android smart phone market share, in the past month for the first time over Apple's iPhone. Android system in the world of rapid expansion, Motorola is actually trying to take back the lead as the Chinese market, providing a flash exhibition room for maneuver. Meng Pu frankly, Motorola's 2G cell phones would be greatly reduced, mainly based on the Android operating platform, the development of 3G cell phones, Motorola from 2008 put stakes on the Android operating platform. Previously, Motorola co-CEO Sanjay ? Jia also said, Android phones will be Motorola's revival by the choice. He said that Motorola plans to launch in 2010 of 20 smart phones, most of which use Android system. Li Yan, vice president of Motorola, said Motorola has launched 11 models of products based on Android, the data from a third party perspective, Android's products are the smart phone market, the fastest growing. Motorola's Android operating system, which holds 50% market share, ahead of other manufacturers. Meanwhile, in China, Motorola has launched a number of smart phone models over the Chinese market, other smart phone brand. According to Sino-statistics, as of the first half of this year, Motorola's market share in China, more than other brands combined Android smart phone, Android smart phone vendors to become the market share of top brands. This means that in the Chinese market Shan Fan ν new Android smart phone manufacturers have become the first leading brand in doing my part. Aggressive approach to breaking the plight of the operating system Red Sea According to reports, the "return wise real" conference, Motorola, Chinese companies talked about rebirth, that is, to the system with Android smart phone, smart phone vendors to become the first Chinese leading brands. But competition is intensifying, Motorola's outlook is not optimistic. The competition among the cell phone manufacturers of Android system are fiercely either. September 2, Huawei launched the smart phone operating system equipped with Andriod2.2 U8150. Huawei's terminal business for the UK and Ireland director of NicolaPhilbin said, this is the only currently on the market a brand and Android2.2 with Google cell phone operating system, and has great competitive prices. Coincidentally, Cool disclosed in a recent earnings report, after a year of research and development, the first flagship products will be based on Andriod second half of this year. Cool the first Android phone to market will further increase its competitive advantage in the 3G market. There is no doubt, then, Motorola's market space will be further squeezed. It is noteworthy that, Android system because of its open source and for free, will attract many cheap cell phone vendors into the system, the price decline as irreversible trend. The current, more reliance on Motorola Android phone in the stand-alone profits, if the downward pressure on prices continued to strengthen (cheap cell phone prices), inevitably forcing Motorola's growth is slowing down. From the view of the current situation, Andriod Smartphone momentum very fierce, as Motorola's development provides a good environment. But the first intercept, where someone is chasing behind Motorola's rebirth, is full of variables. In order to realize the grand aim of dominating the market, there are so many things that Motorola need to do. From: wholesale cell phone accessories
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